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Challenging Quarter

Euphemism Finance Buzzword Finance

A bad quarter, wearing its interview outfit. 'Challenging' converts failure into an obstacle course the company gamely ran. The numbers, unfortunately, speak the plainer language.

Heard in the wild

“It was a challenging quarter, said the CEO, challengingly.”

Tone check: Euphemism

Earnings-call bingo square. Count the euphemisms per call; the ratio to plain speech tracks the badness.

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