Closed-Lost
A deal that died. The loss reason field offers a dropdown of dignified options; 'price' gets selected when the truth was 'they never intended to buy' or 'our champion left.'
Heard in the wild
“Marked closed-lost — the budget evaporated in their reorg.”
Tone check: Technical
Loss-reason data is folklore. Win/loss interviews by neutral parties find the actual reasons, which is why nobody runs them.