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Disruptive

Cliché Strategy Buzzword General

Innovation that upends an existing market — per Clayton Christensen, who meant something specific. Now means 'new and we're excited,' which he spent years politely objecting to.

Heard in the wild

“Their pricing model is genuinely disruptive to the incumbents.”

Tone check: Cliché

In a pitch deck, decorative. Also what HR calls a person who yells in meetings — context matters.

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