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Hockey Stick

Cliché Finance Buzzword Finance

A growth curve that's flat then suddenly vertical, like the profile of a hockey stick. Appears in every pitch deck's year three. The flat part is data; the vertical part is hope.

Heard in the wild

“The revenue projection has the classic hockey stick in FY27.”

Tone check: Cliché

Ask what specifically causes the inflection. 'Market adoption' is not a mechanism.

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