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Lean Into

Cliché General Buzzword General

To embrace a challenge or trend fully. It is often used as a directive to double down on a failing strategy while pretending it was intentional.

Heard in the wild

“We need to lean into the current market volatility and pivot our messaging accordingly.”

Tone check: Cliché

A vague call to action. Ask for specific metrics to determine what leaning in actually looks like.

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