Narrative
The story that frames the facts. 'Controlling the narrative' is admitting the same facts support multiple stories, and preferring yours be the one told. Every reorg has one; so does every exit.
Heard in the wild
“The narrative is 'strategic refocus'; the numbers say the division missed plan.”
Tone check: Euphemism
Narratives aren't lies; they're curation. Read what got left out — that's where the news lives.