Omnichannel
A seamless customer experience across every channel — store, web, app, phone. Retail's white whale. In practice, three systems with three prices and a shared logo.
Heard in the wild
“Omnichannel vision, but the store can't see online orders.”
Tone check: Cliché
The word outran the infrastructure years ago. Test the seams: return an online order in-store and take notes.