Outbound
Proactively hunting prospects — calls, emails, LinkedIn ambushes. The opposite of inbound, where prospects hunt you. Outbound is expensive and controllable; inbound is cheap and fickle.
Heard in the wild
“Inbound dried up, so the team's back on outbound sequences.”
Tone check: Technical
Healthy pipelines mix both. All-outbound burns reps; all-inbound puts your fate in the algorithm's hands.