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Run Rate

Professional Finance Buzzword Finance

Taking one good month and multiplying by twelve. A forecasting shortcut that assumes the future will politely behave exactly like the recent past.

Heard in the wild

“At current run rate we hit $4M ARR by December — assuming nothing changes, ever.”

Tone check: Professional

Standard vocabulary, but be skeptical: run rates built on one great quarter are optimism wearing a spreadsheet.

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