Big Rocks
Your most important priorities, from Covey's jar demonstration: rocks first, then pebbles, then sand. Corporate loves the metaphor; corporate also keeps handing you sand with rock-priority labels.
Heard in the wild
“Protect the calendar for big rocks; the email sand fills whatever's left.”
Tone check: Cliché
Sound prioritization wisdom. The organizational failure is that everyone's sand is someone else's rock.