Influencer
Someone with an audience for rent. Ranges from celebrities to 'micro-influencers,' who are regular people with good lighting and 8,000 followers in a niche you need.
Heard in the wild
“The campaign uses trade influencers — real electricians with real followings.”
Tone check: Professional
Niche micro-influencers outperform celebrities per dollar in B2B. Engagement authenticity beats reach.