Strategic
Long-term and important — or, as an adjective, a request for more money. A 'strategic initiative' is a project with executive protection; a 'strategic hire' skipped the salary band.
Heard in the wild
“Label it strategic or it won't survive the budget review.”
Tone check: Cliché
The most political adjective in business. What it modifies gets funded; what it doesn't, gets 'revisited.'