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Trusted Advisor

Cliché Sales Buzzword Sales

What every salesperson aspires to be called: the vendor whose advice transcends the invoice. Legitimately earned by some; self-applied by all, generally in the LinkedIn headline.

Heard in the wild

“He's a genuine trusted advisor — he's talked us out of two purchases.”

Tone check: Cliché

The test: have they ever recommended against buying? That answer is the whole credential.

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