GTM
Go-To-Market. The complete plan for launching and selling something: positioning, pricing, channels, and enablement. 'GTM strategy' is the deck; execution is the year after.
Heard in the wild
“Product's done; the GTM motion is what decides if anyone finds out.”
Tone check: Technical
Great products with bad GTM lose to mediocre products with great GTM. Regularly. It isn't fair; it is reality.