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Sunsetting

Euphemism Product Buzzword Product

Killing a product, but make it golden hour. The sunset metaphor lends dignity and inevitability to a decision made in a conference room with a spreadsheet.

Heard in the wild

“We're sunsetting the legacy portal in Q2 — migration guide attached.”

Tone check: Euphemism

For users, a sunset is a deadline. Start the migration when announced, not when the sky darkens.

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