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Funnel

Technical Marketing Buzzword Marketing

The narrowing journey from stranger to customer: awareness, interest, decision, purchase. Drawn as a funnel; behaves like a sieve. Marketing owns the top; sales blames them from the bottom.

Heard in the wild

“Traffic's fine — the funnel leaks at the pricing page.”

Tone check: Technical

Standard model, useful diagnostics. The marketing-vs-sales handoff point is corporate's oldest border dispute.

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