Growth Hacking
Rapid, scrappy experiments to drive user growth, from startup culture's maximalist era. The 'hack' half aged badly; the discipline underneath was mostly 'marketing, but measured.'
Heard in the wild
“Their famous growth hack was Craigslist integration — clever, then patched.”
Tone check: Cliché
The title 'growth hacker' peaked in 2015. The tactics survive under boring, respectable names now.