Flywheel
A growth loop where success feeds itself: more users, better product, more users. Physics metaphor from Jim Collins. Everyone claims one; most have a wheel that requires constant pushing, which is just work.
Heard in the wild
“Reviews drive traffic, traffic drives sales, sales drive reviews — the flywheel spins.”
Tone check: Cliché
Real flywheels accelerate unattended. If growth stops when spending stops, you have a treadmill, not a flywheel.